Changes are afoot at Twitter

Twitter is technically speaking, a multi-platform blogging service. It was designed as a way to post short messages of 140 characters or less, to update your friends and network with your current “status”, i.e. “What am I doing right now?” or share insightful information, i.e. “Look at this great article.” Over the past year it [...]

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Part 2: The new darling couple: Social Media Marketing & Personalization

Does Social Media marketing bring back personalization to digital media?  The ability to deliver customized content across targeted multiple social media platforms should make marketers rethink their communication strategy.  Or is Social Media just another latest fad for marketers to consider in their bag of tricks. I attended the Online Marketing Summit 2009 in San [...]

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Is Personalization back in vogue with Social Media Marketing?

One to one marketing epitomizes a marketer’s dream.  Personalization sought to satisfy this need by offering the capability to market one message to the individual.  Personalized URLS was the early technology leader but does Social Media marketing bring personalization back to digital media?   Unfortunately, it does not. About Personalized URLs (pURLs) Personalized URLS (pURLs) was [...]

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