Part 3: What do my Key Performance Indicator (KPI) measurements mean?
Congratulations! After reading Part 1 and 2, the challenging part of web metrics is done. There is still ongoing work required but the methodology of identifying clear goals and assigning applicable Key Performance Indicators (KPIs) is a sound business practice.
In addition, make good use of [...]
Archive for the ‘Metrics and Analysis’ Category
Lies, damned lies, and web metrics – Part 3
Posted in Metrics and Analysis, tagged BlendStream, Google metrics, web analytics, web metrics on February 15, 2009 | Leave a Comment »
Lies, damned lies, and web metrics – Part 2
Posted in Metrics and Analysis, tagged Google metrics, online marketing, web analytics, web metrics on February 7, 2009 | Leave a Comment »
Part 2 – Where do I begin to start analyzing web data?
Knowing that you have so much data available to you can be both enlightening and daunting. The question you need to ask is where I begin. Start with your company goals for the year. If you don’t have any, well that’s a blog topic [...]
Lies, damned lies, and web metrics
Posted in Metrics and Analysis, tagged Google metrics, Omniture, online marketing, web analytics, web data, web metrics on February 2, 2009 | Leave a Comment »
Why is there a certain ‘voodoo’ associated with web metrics and analysis? I would think most business owners and marketers when asked “do you need better analysis tools to measure your campaign effectiveness?” would immediately raise their hands. We all want better measurement of our $’s performance but are averse to understanding the data mechanics [...]
