If you Google “Innovative Web Ideas”, you will find BlendStream now listed on the first page results. Needless to say, our Company is very excited about this new and improved search ranking and our metric reporting shows increased Google traffic from this term!
When we launched our website in April of 2008, our Keyword Effectiveness Index (KEI) report identified “Innovative Web Ideas” as a popular but least competitive term we wanted to be indexed by Google. We implemented the best SEO practices; meta tags, H1 headline, key word density, etc. But just three months ago we were nowhere to be found when you searched this term. So what happened?
I want to write today about the importance of your website’s Reputation.
One component of Google’s mysterious algorithm is ranking websites on its reputation. Your website reputation is calculated by the number of websites that link to you and their “Reputation”. The more sites that link to your website improves your “reputation”. Sites that link to you that have a strong Reputation, e.g. IBM.com versus joescrabshack.com, dramatically improves your reputation also.
Here are some simple linking strategy steps to improve your Website’s reputation and rankings:
- There are numerous free online business directories to list your company information. Hotfrog.com, mycityfaces.com and the yellow pages are just a few.
- Find your industry non-profit websites – many of them offer free listings
- Write a blog just like the one you are reading. The long-term benefit is that your blog can be registered with the hundreds of blog sites, adding more links to your website. Here are some tips to get your blog noticed: http://www.johntp.com/2006/04/15/13-tips-to-get-your-blog-noticed/
Finally remember SEO is not just a one-time implementation. It is an ongoing process of launching, measuring results and adjusting accordingly.
Cheers,
Michael Senger
great post. nice site and i hope it,thanks